Search Marketing – SearchMat.com

Google (in particular) along with other Search Engines use links to determine your website’s popularity. It is Google’s goal to display the most relevant websites to a search query and how your site ranks in these search results is in part based on how Google sees the sites that link to yours. Having hundreds of inbound links from irrelevant sites to yours will not have a positive effect on the rankings of your site and can have a detrimental effect on your site if the inward links are associated with any Link Farms or Paid Link Schemes from ‘bad neighbourhoods’. It is vital to research and reciprocate links with sites which are of a similar or related theme to that of yours.