Search Marketing – SearchMat.com

Algorithms used by Google and other search engines to rank pages are kept secret, with only scant details made public for fear of website owners taking advantage. Some of the factors taken into consideration include the match between search query terms and key words in a page, the number and quality of inbound links, the strength of the domain and site usage. The weighting given to each factor is not known, so website optimisation remains something of a mystery.